Then... Grow your BRAND, with an entirely new face.
An image that is universally recognized…
Dating back to before World War II, the Sell-Hancock family has had a deep passion for the majestic French breed of draft horse known as the Percheron.
From skipping class as a boy to watch the Percheron horses help the Ringling Brothers Circus set up to using them to plow his own farmland as an adult, Mr. Bill Sell began this family tradition. Mr. Bill Sell was honored in 1994 by being inducted into the Percheron Horse Association of America Hall of Fame. After his death, the family continued showing, breeding, training and selling the French draft horse. Jerry Hancock is the current president of the National Percheron Horse Association.
Today you will find Jerry’s son, Jeremy Hancock, carrying this legacy. From the age of 5, Jeremy has been competing (and winning) many showmanship classes and competitions. He traded in playing with stuffed horses as a child to play with these larger-than-life horses. His passion has never waivered and how could it? Experiencing these majestic Percherons, a truly remarkable memory that will remain with you forever.
Most importantly it is about the wide-eyed American dream... Letting go of society’s complexity and returning to the foundation of simple life and universal things that still bring happiness to all people, regardless of our differences.
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